Sex, Drugs, and fruit.

Up till chapter 38, Mo's heaven has only been promising fruit and streams of running water. People weren't buying, and were persecuting poor old Mo. So now he adds booze and babes to pull in the marks.

(51) Where they will take their ease, calling for fruits in plenty, and for wine,
(52) With companions of modest look, the same in age, by their side.

Good marketing decision. It's still pulling 'em in.